okolo’s name and logo originate from the circle – as a visual form, as the letter o, but also as a more symbolic concept. How did you match your style of illustration to okolo’s brand?
The illustration project was both inspiring and challenging. Its organic, sustainable aspects appeal greatly to me, and I liked the simplicity of the desired expression, as it rhymed with my own ideals – black ink and white paper, minimalist, modern, fresh. The challenge was to connect objects that at first glance express “nature”, but differ greatly in form and function. To let a new reality wind its way into existence.
Intricate, overworked images can also be beautiful, but I’m more inspired by spontaneous illustration – like Japanese calligraphy, where a couple of simple strokes carry so much meaning. With okolo, I was so glad that this approach was well-received and appreciated. Being able to make big circles with coarse brushes and spatters of ink – can it get any better?