As with any skincare, quality is an essential aspect, but don't get it confused with price – more is not always more. It’s all about the active ingredients, their concentrations and how they interact with each other within the formula, as well as with your skin. Slapdash, unbalanced formulas can lead to irritated, overwhelmed skin – or, on the other hand, no effect whatsoever. And super-exclusive ingredients are of no use if they don’t actually work.
Once you’ve got quality pinned down, the options are endless. A serum can hydrate, brighten or smooth; it can target fine lines, deal with acne, or fade dark spots; it can rev up your exfoliation routine or just provide a well-needed dose of restorative TLC. You can use them every now and then to match your skin’s shifting needs, or on a daily basis. It’s really all up to you and the results you need.
So, what do you want your serum to do for you? Explore our range of serums